Canadians struggling to find a TV service that suits them: report
The Media Engineering Monitor (MTM) has released a new report expanding on the Canadian habit of jumping back and forth between traditional TV and video streaming services.
According to the report, 1 in eight Canadians have stopped or suspended their television subscriptions — traditional or streaming — to switch over to a different media service, with the programme to switch back at some indicate.
The MTM calls these people 'cord jumpers,' reporting that 12 pct of traditional television subscribers autumn into this category.
Canadians who've cut the traditional television cord completely are people who watch 'Idiot box my fashion.' Of these people, xix percent are cord jumpers.
The MTM reported that cord jumpers typically watch linear goggle box three hours fewer than non-jumpers. Jumpers as well spend more than fourth dimension online watching online content platforms like Netflix.
The written report further stated that Canadian households with incomes between $100,000 and $200,000 are likely to subscribe to more than one television receiver service, making it easier for them to cut one string and nevertheless have content to consume.
Millennials are the largest generational accomplice to cord jump with 19 per centum of them leaping. A fair 13 percent of gen X-ers also jumped. Just nine percent of infant boomers and viii percent of people from the aureate age cord jumped.
The MTM likewise discovered that people more often than not cord spring for 1 of five reasons. They practice information technology to relieve coin, considering they're travelling, it'due south the summer, they don't take time to watch television or their favourite shows aren't available through a service to which they've subscribed.
Overall, information technology looks more than like some Canadians aren't happy with the way that boob tube service providers sell content, merely virtually seem satisfied.
On the other hand, the MTM's latest study paints a motion-picture show where the high-cost of television has forced some people to switch platforms oft to try to discover a reasonably priced service that offers the content they desire.
Source: The Media Technology Monitor
Source: https://mobilesyrup.com/2019/01/10/canadians-struggling-to-find-a-tv-service-that-suits-them-report/
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